Win / Loss Intelligence
Competitive analysis based on 10 closed opportunities
Monthly Win / Loss Trend (SGD M)
- Won
- Lost
Primary Loss Reasons
Key insight: 60% of losses are relationship-driven — the OIR's early engagement strategy directly addresses this.
Competitor Win Analysis
Action: M Moser and Gensler win on existing relationships. OIR's 90-day early engagement strategy is specifically designed to counter this pattern.
Why Tarkus Wins
Key strength: Repeat client relationships and sector-specific portfolio are Tarkus's strongest differentiators. The OIR system is designed to create more of these relationships proactively.
Full Win / Loss Record
ITOKI product relationship + fastest response time to RFQ
Lost to M Moser Associates — M Moser had existing relationship from Hong Kong office project
Competitive pricing + strong portfolio of banking sector references
Lost to Gensler — Gensler is Google's global preferred vendor — no open tender
Tarkus delivered Keppel Bay Tower Phase 1 — repeat client
Lost to ID21 — ID21 submitted lower price by 18% — lost on cost
Strongest case study portfolio in financial services sector
Lost to Space Matrix — Space Matrix had existing relationship with Lazada's parent Alibaba
Tarkus delivered Grab's previous office — trusted repeat vendor
Lost to Hassell — McKinsey global standard requires Hassell or Gensler as preferred vendors